Tuesday, March 21, 2023
HomeNewsMolson Coors must stop saying rival beers taste like water, regulator says

Molson Coors must stop saying rival beers taste like water, regulator says

By Jordan Valinsky | CNN affairs

Beer ads try to be funny, but a regulatory group has ruled that out Molson Coors went too far with a recent ad comparing rivals’ light beer to water.

The National Advertising Division, part of the Better Business Bureau, sided with Anheuser-Busch, which is challenging a 2022 ad for Miller Lite that featured the phrase “light beer shouldn’t taste like water, it should taste like beer.” The agency said Molson Coors should “stop” the ad because it is “not floaty or mere opinion.”

In the 15 seconds spot, a cyclist pauses uphill, opens a beer and pours it over himself. No specific beers were mentioned, but the beer uses a similar blue color that adorns the Bud Light packaging. NAD said it “determined that tasting ‘like water’ is a measurable attribute” and that customers “may reasonably expect the statement to be supported by such evidence.”

NAD said the ad had to be discontinued because Molson Coors “has not submitted evidence to support the claim that other light beers ‘taste like water’.”

In response, Anheuser-Busch said it “appreciates” NAD’s decision.

“True stewards of the beer industry should work together to strengthen the beer category rather than resort to deceptive attacks that belittle products enjoyed by millions of beer drinkers,” an Anheuser-Busch spokesperson said in a statement.



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