Tuesday, September 26, 2023
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Bruce Willis Selling Deepfake Rights Report Debunked

Almost seven months after the news broke, he would quit acting, according to reports Bruce Willis decision to sell the rights to his image using deepfake technology have been invalidated. During the actor’s 40-year career, Willis appeared in several television series and over a hundred films, having achieved movie stardom playing the role of John McClane in the popular action franchise. die hard. Willis was also known for his multiple collaborations with M. Night Shyamalan on The sixth sense, unbreakable and Glassas well as a variety of blockbuster projects, including: The Last Boy Scout, The Fifth Element and Armageddon.


Recent reports indicated that Willis had signed the rights to use his likeness to create digital twins, having abandoned his career due to his aphasia diagnosis. Deepcake is an American company that specializes in creating deepfakes, a developing technology that allows celebrities to appear in movies and advertisements without ever stepping on the set. While it’s unclear exactly where this rumor originated, Willis had previously appeared in a commercial for a Russian telephone service MegaFon where his face was digitally imposed on another actor. At the time, the actor expressed his excitement about the technology that a “chance to go back in time’, although he may not now rely on it as much as reports suggested.

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Representatives of the actor contacted: Yahoo Entertainment to dismiss reports that Bruce Willis was selling his rights to deepfake likeness as fake. They stated that the actor has no official agreement or partnership with Deepcake. A company representative also confirmed that although they had previously worked with Willis, the rights to use his image belonged solely to him.

Why Bruce Willis Quit Acting

Earlier this year, Willis’ family announced his retirement due to a diagnosis of aphasia. This is a condition that affects the brain’s ability to process language comprehension, something that has made its ability to perform more and more challenging. Several of those who have worked closely with Willis in recent years have expressed concerns about the actor’s mental well-being. Randall Emmett, a producer who worked with Willis on more than 20 films, claimed the actor had to get his lines through an earpiece. Several others on the set of 2022’s White Elephant reported that the actor seemed confused and even asked “Why am I here?”

Willis’s decision to retire from acting comes after a career spanning decades, a testament to his dedication to filmmaking. This decision did not come easy for the actor, his family indicated that Willis’s career meant so much to him. Despite retirement Bruce Willis currently has three films in the pipeline that have finished shooting, giving fans a chance to see the actor on screen one last time. Deepfake technology has already been used successfully in several Star Wars movies to “age” actors or to create performances of deceased actors, as technology continues to improve and become more commonplace, it will be interesting to see how the ethics and rights of “digital twins” will pan out.

Source: Yahoo Entertainment

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